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Bluefly Adds Fragrances

Online clothing retailer's boutique to sell classics and more.

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By: TOM BRANNA

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Online luxury retailer Bluefly is now selling fragrance. The site has launched a fragrance boutique, which it says features the newest releases and best sellers from the world’s most coveted brands for up to 40% off retail prices. Fragrances available include scents from Chanel, Hermes, Bulgari, Calvin Klein, Sarah Jessica Parker, Juicy Couture and Beyonce. “The addition of a fragrance boutique adds another unique element to the Bluefly shopping experience,” said Melissa Payner, president ...

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